Meet the family

Behind the brand HØM is the Machado family, a unique blended family,  at the crossroads of culture community and creativity. The inspiration for the brand stems from their diverse european, and hispanic heritage. Because of Rob's professional surf career the family has had the opportunity to travel the world. Over the years their lives have taken them to far ends of the globe which has allowed them to collect inspiration from the vast people and places they have experienced. Their creative spirit is the driving force behind this new brand. They are excited to share these experiences and open up their HØM to you.